Buy from Home
Take a look at the image above. What comes to your mind when you see a couple like this one? Right. The question is how? How an ugly dude could possibly pick up a beautiful girl? And, how this beautiful young lady can sleep with…that? Well, I’m going to disappoint you, fellas. A guy’s money is not always the reason.
Twenty-six years ago, I co-authored a Journal of Marketing article that helped demonstrate the pivotal role of trust in maintaining the customer relationship. While there are many definitions of trust, we focused our attention on keeping promises, putting the customer’s interests and good, old-fashioned honesty first. Subsequent publications examined the caustic effects of opportunistic behavior on the part of the seller, i.e., taking advantage of the buyer’s vulnerability. At the level of the individual customer experience, the costs of trust violations and malicious self-interest by the seller are well-documented in both B-to-C and B-to-B settings: diminished loyalty, fewer repeat purchases and unfavorable word-of-mouth.
Many a celebrity has made their mark on the jungle shower in I’m A Celebrity… Get Me Out Of Here!And it was Lisa Snowdon’s turn when she slipped into a mismatched bikini to cool down under the waterfall in scenes yet to air on the ITV reality show.
